MV Agusta Releases Letter Re-affirming the Company’s Standing Amid Uncertainty
MV Agusta released a letter amid uncertainty with the future of brands now owned by KTM.
PIERE Mobility AG (KTM’s parent company) purchased 25.1% of MV Agusta in November of 2022, then took over supply chain and purchasing for MV Agusta in October of 2023; most recently KTM purchased another 25% of MV Agusta in March 2024 giving them controlling interest in the company with plans of expansion in model and distribution offerings. Now, with KTM in official judicial restructuring MV Agusta released a statement in hopes of instilling confidence and providing clarity to its current situation. The full letter is offered below.

Dear customers and MV Agusta enthusiasts,
Looking with pride at what 2024 has been for MV Agusta, we are already working on what 2025 and the years ahead will bring.
We want to involve you by sharing accurate information and the company’s results.
First, it’s important to know that all decisions, development, and operations related to MV Agusta happen in Varese. Between
2023 and 2024, 60% of the company’s management has been renewed with the addition of new professionals from the motorcycle
and automotive sectors, both Italian and international. This strategy has made MV Agusta completely independent in all its
operations.
Regarding the product, every phase happens internally: from initial design and briefing definitions to the development of
prototypes at any level, all the way to industrialization and production. All these steps take place exclusively in Varese and at our
Centro Stile MV Agusta.
All of this makes MV Agusta a reality that can proudly claim to be truly Made-In-Italy.
Commercial operations are also entirely based in Varese: sales, after-sales, customer service, and marketing are directly managed
from the headquarters.
With 4,000 motorcycles sold in 2024, an annual growth of 116%, by July we had already reached the same sales volume as all of
- The test ride requests received in October 2024 alone equaled the total number of requests received in the entire previous
year.
Deliveries of the Superveloce 1000 Serie Oro started three weeks after the official launch in July 2024, and fewer than 20 bikes
are still available at Official Dealers.
Currently, the network consists of 219 points of sale, including 41 service points, with an additional 20 non-European importers,
aiming to reach 250 dealers by the end of 2025. Just in the last week, we inaugurated two beautiful new dealerships in Como, Italy
and Montpellier, France.
As for spare parts, there is 99% availability for models produced in the last seven years, and this year the company recorded a
historic high in spare parts sold.
All motorcycles produced in Varese and their spare parts are stored in logistics hubs located in Austria for the European market,
in the United States for the Americas, in Japan, and in Australia for Asia, from where they are distributed to the sales network
worldwide.
In 2024, we introduced 9 new models, and the development work for the new generation of motorcycles is proceeding as planned.
It will be a completely new, innovative range, designed to be at the top of the reference segments. Something no one outside the
company has yet seen.
The people who made these results possible will remain in Varese, and nothing will change regarding business operations, as the
ownership has never interfered with them.
The current situation of the shareholding structure is still being defined, with shareholders working together to determine the
future corporate structure, aiming to ensure that MV Agusta continues to grow and reach the heights it deserves.
The entire MV Agusta team thanks you for your support and trust, yesterday, today, and tomorrow.
Thanks for Reading
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